Is your legacy business under threat by nimble startups with superior CX?
Is your business using design to its full strategic potential?
Does your business lack expertise and maturity in experience design?
Is your UX outdated and causing customer dissatisfaction?
Embarking on a digital customer experience transformation can be a daunting endeavour, and with so many moving parts and risks it's not difficult to see why the track record for success in digital transformation initiatives is far from stellar. But contrary to common belief, success doesn't come down to the tech. Rather, it's about focusing on the holistic experience - including the experience of end-users, customers, leaders and teams.
If you answered yes to any of the above questions, we strongly recommend booking a free Digital Explorer Jam with us about how our design-led process might be able to give your transformation the advantage it needs to not just survive but thrive in the new digital economy.
A design-led program of workshops, research and visiontyping to orient your transformation around a customer-centric vision that wins over teams and stakeholders.
Our Design Foundation mission team helps establish the design direction, principles, systems and processes to shape the product experience and keep pace with development.
If you have a specific challenge in need of solving, we help by running one-off design sprints & jams with your team.
We complement your development team as your design partner, providing design leadership, direction and design support during development sprints.
Have an in-house product team? We can help them develop the skills, tools and mindsets needed to sustain the course of the transformation program and beyond.
Our design-led program for Digital CX Transformation ensures you set off and stay on the path to success with customers, avoiding the common pitfalls and reducing the risks of failure. The full program is made up of three phases:
We offer multiple ways to work together at different entry points in your transformation journey, but always say that the earlier you bring us onboard the greater value we can add to your digital transformation. If you are not in need of the Design Foundation because you have existing internal experience design capabilities, the Transformation Kickstarter is still a highly valuable investment to starting any transformation effort - including end products that are not user-facing (eg. back-end system upgrades).
Research and analysis to inform the vision, which is visualised through engaging design & prototypes.
Value mapping workshop
Customer & user research
Visiontype (eg film, microsite, pitch deck)
Uncover barriers to be mitigated and assets to help to achieve your vision, starting with a high-value lighthouse project.
Design maturity audit
Identify lighthouse project
Design the foundation of the user experience and interface needed to maintain velocity in the Build stage.
Design processes & tools
Wireframes & flows
Customer engagement model
Design look & feel
Iteratively design the lighthouse project, teaching and coaching teams along the way.
User story mapping
Lean UX/UI sprints
Build internal capabilities and mindsets, assist in hiring efforts and onboarding.
Design hiring & recruitment
Workshops & training
Does your venture have high uncertainty ? A lot more questions that answers?
Is it likely that your venture may need to pivot if you had validation feedback from the market?
Does your venture require some quick finding before significant funding can be committed?
Does your venture stand among your competitors?