Just as customers associate a sales assistant to a brand when they shop in a store, their experience of an app or website is reflected onto the brand itself. Well-designed digital interactive experiences have become vital long-term touchpoints for a brand,and designing such experiences requires unique expertise across brand strategy and experience design.
Hidden brings together through years of combined experience in both disciplines for clients including SBS, Optus and Ferrari.
Whether it be designing a new digital experience or revamping an existing one, we transform your strategy into a digital experience that solves real customer problems, in ways that meets your business needs and elevates your brand experience.
We consider each digital touchpoint an opportunity to elevate both your user and brand experience. That's why our process is geared towards projects that want more than a vanilla, usable experience where brand is not a mere afterthought, but pivotal to creating a memorable digital experience for customers.
Understand the business, brand and user.
Define the user, business and brand goals and plan the experience.
User journey mapping
Customer value mapping
Design the product (and possibly also brand) concept and validate through testing to minimise risk
Mid-fidelity concept mockups
Brand Sprint (if required)
Design look & feel
Customer desirability testing
Design the user experience and interface
Brand identity design
Deliver the experience design by integrating UX into Scrum.
User story writing
Lean UX/UI sprints
Agile development sprints (unless partnering for development)
Does your venture have high uncertainty ? A lot more questions that answers?
Is it likely that your venture may need to pivot if you had validation feedback from the market?
Does your venture require some quick finding before significant funding can be committed?
Does your venture stand among your competitors?