Contrary to common popular belief, success in innovation isn't about using the latest shiny tech or making big bets on untested ideas. Instead, successful digital innovations start with a real customer problem and evolve along a winding journey from uncertainty to clarity.
Whether you are a startup entrepreneur or corporate intrapreneur looking to create a digital product, we help guide and navigate you down the complex path towards creating a digital product in a disciplined way that maximises creativity and minimises risk.
We take you through our full digital innovation framework, to an in-market digital product.
Build insight, test ideas and wrap up a proposition with an engaging selling tool for exciting sponsors & investors.
Depending on what stage in your innovation journey you are, we can run one-off innovation sprints & jams.
Have an in-house product team? We can help them develop the skills, tools and mindsets to sustain design-led innovation.
Our six-stage digital product innovation process from insight to in-market product follows our design-led approach and canvasses our entire range of services - including proposition design, experience design, application development and growth. We're more than happy to augment your existing capabilities and also work with partners, including development teams and contractors.
Build customer and market insight to define the problem space and inform ideation.
Mission, vision & strategy
Market & brand analysis
Customer & user research
Workshops & rapid prototyping to validate the idea, and communicate in a sellable proposition.
Lean validation testing
Visiontype (eg. film)
Define the minimum loveable product (MLP) features, and technically scope the solution.
User story mapping
Technical scoping & architecture
Build the design foundation needed to maintain velocity in the Build stage.
UI Design System
Build the MLP and product marketing, and support for market launch.
Lean UX/UI sprints
Agile development sprints
Optimise the product, and build the internal capabilities for sustained innovation.
Hiring & training
Maintenance & testing
Does your venture have high uncertainty ? A lot more questions that answers?
Is it likely that your venture may need to pivot if you had validation feedback from the market?
Does your venture require some quick finding before significant funding can be committed?
Does your venture stand among your competitors?