Optus Sport

A bold new digital-first identity for the new kid in sports streaming

Client
Optus Sport
Industry
Media
Industry
Media
See Live Project

Brief

To develop a bold, digital-first identity for the launch of the channel, including on-air presentation package for the English Premier League.

Tying into the parent rebrand undergone by Re, we sought to amplify the new brand voice through loud imagery, bold visual line illustration & iconography and vibrant primary palettes.

After developing the look for the visual language, we collaborated with illustrated Kiel Johnson to develop a series of illustrations for the package – the end result, a unique look for a vibrant new brand full of personality.